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World’s Largest E-Commerce Panel Combines With Nielsen’s Powerful Data To Create The First Complete View Of The U.S. E-Commerce FMCG…

Exclusive Agreement with Rakuten Intelligence Expands Nielsen’s Omnichannel View Nielsen and Rakuten Intelligence (formerly Slice Intelligence) announced that they have entered into an exclusive agreement that combines Nielsen’s online purchase data (ePOS) and rich product reference data with Rakuten Intelligence’s consumer sourced panel, the largest e-commerce panel in the world. Released through Nielsen, this combined solution will produce the first complete picture of today’s omnichannel retail landscape for the U.S.…