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Forrester Waves

3 Lessons from Rebranding a Technology Unicorn

Quick math quiz: What’s the sum of 51,000 customers (many are Fortune 500 companies); 200 worldwide technology partners, distributors, resellers and solution providers; and 1,300 employees around the world? The biggest unicorn you’ve never heard of. That was the equation Flexera considered as we launched a rebranding process late last year. Flexera is fortunate to have thriving customer and partner communities, excellent industry recognition (we’ve won our fair share of Forrester Waves, Gartner Magic Quadrants and Gartner…