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Francis Turner

The Most Overlooked Necessities of Branded Content

Although native advertising and content marketing are not new concepts, growth in both areas has been impressive in recent years—and that growth shows no signs of waning. In 2018, BI Intelligence estimates that native advertising revenue in the US will hit $21 billion, up from $17.3 billion in 2017. But despite growth, the development and distribution of branded content has never been as confusing and complicated as it is today. Content distribution options, both paid and otherwise, have proliferated, and yet firm…