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The Barriers of Marketing Automation and How to Overcome Them

In today’s world, tasks are becoming more and more automated. Businesses are relying on machines and software to get things done, rather than having to do them manually. Not only does this allow companies to save time and energy, but it also allows them to be more productive. A study found that 88% of marketers said automation helped them reduce the time they spend on preparing reports and analysis, and therefore, they had more time for campaign strategies. For marketers, turning projects over to automation can be…