Rubicon Project Acquires RTK.io, A Leader in Open Source Header Bidding Solutions
Acquisition Extends Company’s Managed Prebid Strategy and Client Base
Rubicon Project, the global exchange for advertising, announced the acquisition of RTK.io, a leading provider of tools and services that bring simplicity and control to header bidding for publishers. RTK’s solution is built on Prebid, the same open source framework as Demand Manager, the header bidding solution Rubicon Project launched in May 2019. RTK’s technology and team enable Rubicon Project to extend its Demand Manager product portfolio and client…