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GateHouse Media

GateHouse to Partner with Google, LMA, FTI on Digital Subscriptions Lab

GateHouse Media, LLC (“GateHouse Media” or the “Company”) has been selected to work with the Google News Initiative, Local Media Association and FTI Consulting as part of the recently announced Digital Subscriptions Lab. “It is critically important to continue to grow our digital subscription business, and there is no better way to do that than to work with Google Subscription Lab partners and other publishers” This ambitious, intensive project will take place over the course of six months. The goal is to develop a…

GateHouse Media Renews Local TV Ratings Agreement With Nielsen

Ad Agency Returns to Nielsen After Year Hiatus GateHouse Media, a boutique advertising agency headquartered in Columbus, Ohio, has renewed its agreement with Nielsen to provide behavioral insights and local TV measurement services. GateHouse, after a brief hiatus with another measurement company, returned to license Nielsen Local TV Ratings to provide its local advertising clients more reliable buying and market forecasting. "We are pleased to return to Nielsen after our year away," said Debbie Dalton, Founder and…

GateHouse Media Launches New Consumer Marketing Agency

Focus on Growing Digital Subscriptions for GateHouse Daily Publications GateHouse Media announced the launch of a new, central consumer marketing agency to drive consumer marketing revenue and develop new and innovative products and experiences. Led by Denise Robbins, Senior Vice President Consumer Marketing, the agency is focused on delivering GateHouse’s award-winning content to new audiences and providing even greater value to their 23 million weekly readers. Effective June 1, the new agency began overseeing…

BlueVenn Enables Single Customer View for Leading Publisher GateHouse Media

GateHouse Media, one of the largest publishers of locally-based media in the United States, has extended its relationship with Customer Data Platform vendor BlueVenn, by deploying a Single Customer View (SCV) and utilizing a collection of BlueVenn services to optimize audience growth, subscriber engagement and monetization. GateHouse has a longstanding relationship with BlueVenn and was looking for ways to leverage BlueVenn’s software to increase subscription and advertising revenue by providing more targeted offerings to…