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Ansira Releases EiQ eCRM Benchmark Report
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Ansira Releases EiQ eCRM Benchmark Report

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Google Executive and Former CMO at Marketo and Division CMO at Adobe Adds Marketing Expertise and Industry Depth for Company's Future Growth Plans Ansira Partners, Inc. ("Ansira"), an independent global marketing technology and services firm, today announced that Sarah Kennedy Ellis has joined the company's board of directors. Ellis' extensive marketing background in the digital and technology space makes her uniquely qualified to work with Ansira's board of directors to provide strategic planning for clients during this time of accelerated digital transformation. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer "Sarah's powerful presence in the marketing ecosystem will provide Ansira's board of directors with deep insights as we continue to develop and evolve the company for the fast-changing needs of our clients," said Alan Herrick, an Advent International Operating Partner and Chairman of Ansira's board of directors. Ellis recently joined Google in the role of Vice President, Global Growth & Demand, where she supports Google's rapidly growing $13 billion Google Cloud and Google Workspace businesses. Previously, she was Chief Marketing Officer at Marketo when the company was acquired by Adobe for $4.75 billion in late 2018. In that role Ellis was charged with delivering on a scope which included global demand generation, account-based marketing, and digital marketing. Following the acquisition, Ellis led the marketing organization of more than 400 people at Adobe in the role of CMO, Adobe Experience Cloud. She spent the first ten years of her career with Sabre, in roles including Head of Innovation and R&D, and VP of Global Marketing. "Ansira has a strong reputation for developing leading digital marketing campaigns and delivering end-to-end marketing solutions at the local level for companies with a distributed sales model," said Ellis. "I am proud to join the Ansira board of directors to share my B2B experience with the Ansira leadership team to expand the business." In addition to Ellis joining the Ansira board of directors, she is also an advisory board member for the Hankamer School of Business at her alma mater Baylor University. Ellis joins board members Herrick, former chairman and CEO of Sapient; Chris Egan, managing partner at Advent International; Jim Lyski, chief marketing officer and executive vice president of CarMax; and Jim Warner, principal at Third Floor Enterprises. Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from…
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Ansira Appoints Sarah Kennedy Ellis To Board Of Directors

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