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global marketing technology

Ansira Releases EiQ eCRM Benchmark Report

Proprietary EiQ Audit Methodology Used to Evaluate Email Best Practices Across Four Industries Ansira Partners, Inc. ("Ansira"), an independent global marketing technology and services firm, today released its first EiQ eCRM Benchmark Report. The report outlines the results from a recent audit of more than 100 branded emails across four industries – banking, insurance, retail, and consumer packaged goods (CPG). Using proprietary EiQ audit methodology, the emails were evaluated against six email best practices to determine…

Ansira Appoints Sarah Kennedy Ellis To Board Of Directors

Google Executive and Former CMO at Marketo and Division CMO at Adobe Adds Marketing Expertise and Industry Depth for Company's Future Growth Plans Ansira Partners, Inc. ("Ansira"), an independent global marketing technology and services firm, today announced that Sarah Kennedy Ellis has joined the company's board of directors. Ellis' extensive marketing background in the digital and technology space makes her uniquely qualified to work with Ansira's board of directors to provide strategic planning for clients during this…