Canada’s Globe and Mail Offers Custom Brand Suitability for Advertisers with IAS Context Control
Integral Ad Science (IAS), the global leader in digital ad verification, announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale.
Marketers can now control their ad adjacencies with a wide array of contextual signals, including the sentiment and the emotional…