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In the not-so-distant past, the most commonly-used method to coax a potential customer into a business location was advertising. Marketers, with a clever turn of phrase in their copy and an above-average visual design sense, could use the power of their brand marketing to lure new prospects in the door and convert them into customers. The power rested with brands, and very often, the spoils went to the victors in the advertising game (and to the external agencies who did the heavy lifting). Advertising certainly never…

Little by little, life is starting to regain a degree of normalcy. COVID-19 vaccinations are ramping up, people are venturing out of their quarantine bubbles and businesses are slowly coming back to life. While much remains to be seen about post-pandemic life, one thing is certain: Consumer habits have changed over the past year. Now, more than ever, businesses need a plan to meet customers where they are and lure them back. Ask any marketer and they’ll tell you that meeting customers where they are was a challenge before…