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Grant Ries

Versium Partners with LiveRamp to Launch AI Powered B2B Audience Segments

Solution Solves Long-Term Industry Problem of Effectively Targeting Business Decision Makers Versium, a leading AI predictive analytics technology company, announced a new partnership with LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution. As part of the agreement Versium will launch powerful new AI-driven business decision-maker segments as part of a new B2B DMP. This fills a critical market gap by enabling offline business professional data, often contained within a company’s own CRM,…