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Grupo Nazan

Grupo Nazan Drives Seamless Shopping Experiences with Oracle Retail

Mexican Footwear Retailer Taps Oracle to Maximize Omnichannel Customer Engagement National Retail Federation — Creating a seamless customer experience across channels, Grupo Nazan has embarked on a digital transformation initiative with Oracle. Grupo Nazan sells footwear brands Impuls, Destroyer, and Playa Mayoreo through 100 stores and wholesale channels in Mexico. With a business that was historically driven by catalog, the company recognized an opportunity to expand digitally and physically with the adoption of a…