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Guaranteed Views

The AppNexus Marketplace Launches Guaranteed Views

Guaranteed Views, a New AppNexus Marketplace Product, Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet AppNexus, the world's leading independent advertising technology company, today announced the launch of¬†Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100%…