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Why Flexibility Is the Key to Success in Market Research

The business landscape, as we know, it is changing rapidly. Our customer bases are getting more extensive, our operating hours longer, and our business focuses broader. With technology and innovation continually moving the goalposts, it is imperative that companies can adapt to keep customers happy, employees engaged, and the competition at bay. Historically, however, the Marketing industry has lagged in this respect, especially with innovations in Market Research. It’s been slow to accept change and inflexible in its…