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What Type of Content is Best for Lead Generation?

You need more leads to fill your pipeline. After all, you need a certain volume of leads to ensure that your marketing machine churns out sales-ready buyers. But what kind of content do you need to draw in leads and ensure they convert? First, you need to make sure that your content is accessible to those at the top of the funnel. It’s tempting to use content that you already have, but is it a good fit for lead generation? What does that entail? Avoid Nitty-Gritty Jargon Content at this level should be…