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Marketers in the Flow: How an Enterprise CDP Fosters Happy, Hyper-Productive Teams

Drummers call it "the groove." Developers go into "hack mode." Financial traders say they're "in the pipe." Positive psychologist Mihaly Csikszentmihalyi devoted his life to studying this hyper-focused, hyper-productive state, which he dubbed "flow." According to Csikszentmihalyi, flow is that pleasurable, even blissful, state in which you have an energized sense of focus and are fully immersed in the activity at hand. Employers have good reasons for helping promote this state in their employees. In a multi-year study,…