IAB Tech Lab Archives — MarTech Series

IAB Tech Lab Unveils Agentic Roadmap for Digital Advertising

Native & Programmatic Advertising PRNewswire - January 8, 2026

IAB Tech Lab Releases Deals API to Standardize Programmatic Deal Sync

Native & Programmatic Advertising PRNewswire - December 4, 2025

IAB Tech Lab Launches Device Attestation Support in Open Measurement SDK to Combat Device Spoofing

Native & Programmatic Advertising PRNewswire - November 4, 2025

IAB Tech Lab Launches Standard Protocol Buffers Representation of OpenRTB for Public Comment

Native & Programmatic Advertising PRNewswire - September 17, 2025

IAB Tech Lab Forms AI Content Monetization Protocols (CoMP) Working Group to Set AI-Era Publisher Monetization Standards

AI/ML PRNewswire - August 19, 2025

IAB Tech Lab Announces Content 2.1 to Ad Product 2.0 Mapping Now Open for Public Comment

Content PRNewswire - August 12, 2025

IAB Tech Lab Launches the Containerization Project to Enable Next Generation Infrastructure in the Programmatic Supply Chain

Native & Programmatic Advertising PRNewswire - June 4, 2025

IAB Tech Lab Introduces Open-Source Solution, Trusted Server, to Help Publishers Regain Control of Digital Advertising Amid Browser Lockdowns

Native & Programmatic Advertising PRNewswire - March 20, 2025

IAS Chief Product Officer Srishti Gupta Named to IAB Tech Lab’s Board of Directors

Native & Programmatic Advertising PRNewswire - March 12, 2025

CTV’s Next Frontier – Data Transparency

Customer Experience Management William Jones - February 11, 2025

IAB Tech Lab Releases Programmatic CTV Genre Guidance Leveraging Content Taxonomy, Including Mappings for Upgrades for Public Comment

Native & Programmatic Advertising PRNewswire - December 11, 2024

IAB Tech Lab Launches “Ad Format Idol” Initiative To Standardize Emerging CTV Ad Formats, Addressing Key Challenges Identified in IAB Report

Technology PRNewswire - October 22, 2024

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