Browsing Tag

Ian Campbell

Analytics Delivers $9.01 for Every Dollar Spent, Nucleus Research Finds

Analytics Becoming Central Technology for Digital Transformation as Companies Depend More on Data to Drive Operations, Guide Business Decisions Analytics is emerging as a business game changer with the ability to increase productivity, cut costs and enable better business decisions, a new report from Nucleus Research finds. Based on ROI case studies since 2017, analytics delivers on average benefit of $9.01 per every dollar spent. #RESEARCH: #Analytics Delivers $9.01 for Every Dollar Spent. Analytics becoming central…

CRM Vendors Embrace AI, Automation to Break Down Silos, Nucleus Research CRM Value Matrix Finds

Leaders Extending Enhanced Analytics Capabilities to Deliver Better Predictive Models and Enhance Usability Productivity takes center stage in the H2 2018 CRM Value Matrix from Nucleus Research. Automation, AI and predictive capabilities deployed in meaningful ways are helping to break down silos, increase usability and simplifying CRM applications across organizations. H2 #ValueMatrix for #CRM shows leaders breaking down silos https://nucleusresearch.com/research/single/crm-technology-value-matrix-2h2018/ “In this…