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Integrated Campaign

Kaon Interactive and Customer Ricoh USA Win Communicator Award Honoring Creative Excellence for Marketing Professionals

Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, today announced the organization is the recipient of two Communicator Awards. Kaon and customer Ricoh USA won an Award of Excellence in the Integrated Campaign category for Ricoh's Print Solutions Application. Additionally, Kaon earned an Award of Excellence in the Marketing Effectiveness category based on a digital customer engagement application they developed for the world's leading independent, end-to-end IT…

Gabriel Marketing Group Wins 2020 Communicator Award of Excellence for Its User1st B2B Integrated Campaign for Digital Accessibility

2020 Communicator Awards select GMG’s integrated digital advertising, marketing and PR campaign for User1st about digital accessibility from more than 6,000 entries Gabriel Marketing Group (GMG), the industry’s leading digital marketing and public relations agency for high-growth technology companies, today announced it has won a 2020 Communicator Award of Excellence for best B2B integrated digital advertising, marketing and PR campaign. Selected from more than 6,000 entries, GMG’s award recognizes its strategic…

Tech Talk: How to Plan, Architect, and Execute an Integrated Campaign

The reality for today's marketers is that our landscape is changing right in front of us. Not only have our audience expectations heightened from just a few years ago, but we're also faced with an ever-growing list of demands. We need to produce more (with less), and yet we're paddling upstream — surrounded by a stack of disconnected tools, a proliferation of content, and no system of record to help. So much has changed over the last 15 years, but Marketing teams are (in many cases) still operating the way they were a…