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Nielsen Expands Local Media Impact To Nineteen Additional Markets Across Local TV & Radio

Nielsen's Cross-Platform Media Planning Solution Includes Advanced Audience Segments & Enables Cross-Channel Optimization Local Nielsen Expands Local Media Impact To Nineteen Additional Markets Across Local TV & Radio Media Impact (Local NMI), a solution that provides unparalleled local media planning and cross-channel optimization across Local TV and Radio, is expanding to include 19 additional markets.  Local NMI enables agencies, advertisers, and media sellers to plan media for advance audience segments in 44…

Nielsen Launches Local Media Impact, A New Cross-Platform Media Planning Solution

Nielsen Media Impact Enables Advanced Audience Buying & Optimization in the 25 LPM DMAs Nielsen announced the launch of Local Nielsen Media Impact, a solution that makes local media planning and cross-channel optimization streamlined and efficient across local TV and Radio. Nielsen Media Impact is a powerful planning system that allows users to understand cross-media reach, frequency, and duplication on a local scale using advanced audience segments from Nielsen Scarborough. In addition, this new offering enables…