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Jet 8

How to Harness Consumer-Driven Marketing

The success of a brand lies firmly in the hands of the people who matter the most — the consumers. Business 101: the customer is always right — an obvious statement, but in a world dominated by social media coverage and an ever-more skeptical audience, this truth is now determining the future of marketing technology. Consumers have more power than ever to determine how a brand is perceived, for good or ill. Over the past 20 years, I’ve seen the advertising and marketing industries involved in more than a little…