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John Livesay

Three Secrets To Winning New Business

Many times prospective new clients have narrowed their choices to three finalists and invite all three firms in for a one-hour presentation to pitch why they’re the best choice. Sometimes they see all three firms in one day, and sometimes they spread the presentations out over a few days. This happens in many industries — three executive search firms might be selected to show why a company should pick them to find their next CEO or three technology companies might be selected to convince a prospective client to use their…

Perfectionism vs. Progressionism: Why Striving for Perfection Can Be the Biggest Barrier to Your Success

When do you remember thinking you had to be perfect? Was it needing to get 100% on a test in school? Was it thinking ‘Is an A good enough when I could get an A+?” These early childhood beliefs that perfection is what is needed to be accepted and loved can haunt you unless you make the choice to think about it differently. As a keynote speaker on storytelling, I talk about the different genres. One genre is “The Quest.” The movie that shows this is “Lord Of The Rings.” Lexus used this storytelling genre in their tag line…

4 Essential Elements For A Great Story

Marketers today need to tell their story across many platforms and find a way to break through the noise. If your Marketing message confuses someone, they tune out. If your Marketing message is boring, they ignore it. If your Marketing message is delivered in a way that is clumsy, people will avoid it. Imagine there was a way for marketers to make their message, clear, concise and compelling every time. Well, you don’t have to imagine it because if you use these four essential elements in your Marketing stories, you will…

It’s Nothing Personal, It’s Just Rejection: Why You Should Never Be Afraid to Hear the Word “No”

Do you take rejection personally? Do you start the negative self-talk immediately after getting rejected? Do you find yourself triggered by rejection and start piling on past rejections in your mind? If you do, you are not alone! Research shows that 90% of our self-talk is negative. Nothing triggers negative self-talk like being rejected. In the book The Four Agreements, one of the agreements is “Do Not Take ANYTHING Personally.” When Ellen DeGeneres’ sitcom was canceled after she came out, she talked about how this book…

Rock Bottom To Rockstar

The first thing I do when I get up in the morning is take a freezing cold shower. People say to me, "John, why would you do that to yourself? Why would you disrupt yourself like that and get out of that warm, comfy bed?" Well, research has shown that a cold shower can help you fight depression, burn fat, and more importantly, train our brains to tolerate discomfort and embrace disruption. Actually, the research had me at “burns fat.” I'm in the cold shower telling myself, "I'm burning fat.." I’m actually thinking of giving…