Browsing Tag

Jordan Koene

New Searchmetrics Lighthouse Ranking Factors Reports Deliver Custom Insights for Search Success

Searchmetrics is combining insights from Google Lighthouse with its own extensive search data to give SEO professionals a fully-customized, comprehensive report highlighting the Google ranking factors that matter most to their specific market. Each Lighthouse Ranking Factors report comes complete with concrete recommendations for improving search performance based on an analysis of how a site compares with top ranking competitors. “This is so much more than just a simple SEO audit for your website,” explains Jordan Koene,…

New Searchmetrics Study: Google Now Wants Brands to Get Niche-Specific

Google Ranking Factors Study Highlights Big Variations in Search Strategies for Different Niches − from ‘Weight Loss’ to ‘Furniture’ and ‘Financial Planning’ Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, according to the latest research by Searchmetrics. That’s because Google’s use of technologies such as AI and machine-learning are helping it pin-point, more clearly than ever, the specific factors that satisfy search queries in different niches and contexts.…