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JTF Marketing

The Future Is Personal: Marketing Automation’s Crucial Role in Helping Universities to Attract Students

UCAS’ 2017 End of Cycle Report found that last year, the number of university applicants in the United Kingdom continued to fall compared to previous years. This isn’t such a shock — while university offers countless benefits and can propel people into hugely promising careers, the bottom line is that it’s expensive. On-the-job learning and apprenticeships offer alternative routes into the working world away from higher education, and an increasing number of people coming out of school are opting for this fast-tracked…