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Kantar Millward Brown

BrandZ Data Reveals Link Between Disruption, Creativity and Great Advertising

New Research by Kantar MillwardBrown Using BrandZ Data Shows How Creativity, Disruption and Great Advertising Combined Boost Brand Value by as much as 265% New research by Kantar Millward Brown reveals for the first time the true impact that disruption and creativity can have when combined with great advertising, helping companies grow brand value at an astonishing rate. The findings, unveiled recently on the Innovation Stage at the 2018 Cannes Lions Festival of International Creativity as part of the session…