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KeyBank

Epsilon and Fallon Named Lead Agency of Record for KeyBank

New business win redefines integrated model of performance and creativity for brand success Epsilon and Fallon Worldwide today announced their new appointment as lead agency of record for KeyBank. The agencies bring a collaborative model to brand awareness and performance for KeyBank, integrating the strength of data-driven strategy and creativity for above and below-the-line work. "In a crowded marketplace, it takes deep client insights and a distinctive voice to standout," said Justin Morcelle, Chief Marketing…