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How to Pick an Ethical SEO Consultancy in Five Easy Questions

SEO works in mysterious ways to most business owners, which is why the SEO industry is booming. Behind most successful businesses is a successful SEO strategy. But how do you achieve that? SEO is extremely complex and even keeps very experienced practitioners on their toes. Google’s algorithms and Facebook’s predictive AI are not constants that can be relied on time after time. Moreover, judging whether your SEO is performing as promised is complicated. And with industry regulation still a hope, not a reality, at present,…