Lemnisk

Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Turkey) region, has elevated its customer-centric marketing strategy by delivering 1-to-1 personalized customer experiences via its website. The company achieved this using Lemnisk, a real-time personalization solution built on an intelligent and secure Customer Data Platform (CDP). As customers make digital channels their primary mode of engagement with banks, Emirates NBD was looking to leverage customer data across all touchpoints, to…

Lemnisk releases several significant platform enhancements including probabilistic user data stitching, AI-based recommendations for new business verticals and deeper app and multi-channel personalization capabilities Lemnisk, the world's first real-time cross-channel marketing automation system built on an intelligent and secure Customer Data Platform (CDP), announced the general availability of key features and enhancements to its product offering. Lemnisk's platform has been further upgraded this year with various…

Lemnisk is excited to announce its partnership with Infosys Finacle. Lemnisk, an intelligent and secure Customer Data Platform for Financial Services, entered into a partnership with Finacle as part of their Finacle FinTech Connect program. Finacle FinTech Connect is an ecosystem innovation initiative that brings together banks, FinTechs, and Finacle. Through the program, Finacle identifies promising FinTech solutions from across the world and co-innovates with them to help accelerate innovations for banks. With this…

Customers in the financial services industry want personalized experiences. They, in fact, expect and demand them from their service providers. They prefer to stay loyal to a company as long as they receive this special treatment. As a result, personalization has become the number one priority for marketers in the industry today. They are waking up to the realization that delivering personalized experiences highly depend on understanding customer data.marke Very few companies have the means to understand this data and use…