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75% of High Performing Brands Conduct Advanced Analytics, Study Finds

The Report, Published by Customer Data Platform, Lexer, Has Revealed High Performing Brands Use Data Much More Often The finding comes from the 2018 Data Culture Study, an industry report on the challenges marketers face in operationalizing data to improve the customer experience.  The report, published by Customer Data Platform, Lexer, has revealed high performing brands use data much more often. Key findings include: Over 75% of high performing brands have in-house analytics and insights. Low performing…