Browsing Tag

local market advertising

Comscore Introduces Comscore Consumer Intelligence for Local Markets

New offering connects near real-time shopping behavior to local market media consumption, enabling media, advertisers and agencies to optimize local advertising campaigns Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Consumer Orbit, a consumer science company and a leading aggregator of privacy compliant, consumer behavior-based information, announced the launch of Comscore Consumer Intelligence, a game-changing resource created for local market ad sellers, ad agencies…