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local marketing techniques

Web Localization for Marketers: Automatic vs Machine vs People

Cross border e-commerce is booming. Even back in 2016 a global Nielsen report suggested that 57% of shoppers had purchased from an overseas retailer in the previous 6 months. In recent months the global COVID-19 has had a huge impact on retail across the globe. Bricks and mortar shopping has dropped significantly in the US and UK, with the decline of the total retail market in the US this year is expected to be double that experienced in the 2009 financial crisis. At the same time, we have seen a huge surge in cross-border…