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Local News Intelligence

comScore to Partner with Transform Inc on Local News Intelligence Service

Local News Intelligence Helps Local Stations Understand Which Elements of a Broadcast Drive Engagement and Increase Audiences Across Platforms comScore announced that it has partnered with Transform Inc to launch Local News Intelligence, a data-driven analysis service which allows local TV stations to understand the factors that drive local news audiences and create viewer engagement across platforms. By leveraging comScore's local TV information against Transform's proprietary platform, the Local News Intelligence…