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Localized social marketing

How to Analyze the Value of Localized Organic and Paid Social Media

Social media is now the second biggest customer acquisition source behind personal referrals, and multi-location brands are rushing to implement social strategies that help further drive revenue. Social media can connect national multi-location brands with millions of consumers, but it’s not the masses that matter. The local consumers around each business location are the ones you need to engage with and reach. Only local consumers walk into each business location, make in-store purchases, and engage with the business as…

It’s the Year of Localized Social Marketing — Here’s Why

Localized social marketing uses specifically crafted social content to engage audiences at the local level. It’s a social media strategy that focuses on building a local presence for a business by leveraging locally-driven communication channels to reach the specific local communities it serves (rather than a broad/national approach). Localized social marketing is the biggest untapped marketing opportunity for national franchise brands, and social media platforms are rolling out new tools to help multi-location businesses…