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Lowe’s Companies

Boomerang Commerce Rebrands as CommerceIQ™ After the Acquisition of its Retail Analytics Platform by Lowe’s

Following the announcement that Lowe’s Companies Inc. has acquired the Retail Analytics platform of Boomerang Commerce, Inc., Boomerang has announced it will rebrand and operate as CommerceIQ focusing on helping consumer brand manufacturers succeed on Amazon. Boomerang Commerce Rebrands As CommerceIQ after retail analytics platform is acquired by Lowe's Boomerang Commerce was founded in 2012 by Guru Hariharan, an Amazon and eBay veteran, and is based in Mountain View, CA with offices in Seattle, Chicago and Bangalore.…