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Loyalty Project

Comarch Announces Cooperation in Innovative Loyalty Project

Comarch, a global software house delivering customer engagement and marketing solutions, officially announced that it is assisting Ford in delivering and developing FordPass Rewards, the loyalty arm of Ford's all-in-one consumer mobility app, FordPass. After initially launching in the United States in 2016, FordPass is now also live in Canada, China and select markets in Europe. Marketing Technology News: Episerver Hires New CMO Kirsten Allegri Williams Through the FordPass app, users can control their vehicles, locate…