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New Capital Partners Announces LoyaltyExpress Investment in SoftVu

Softvu Will Leverage This Partnership and Investment to Advance Its Prominent Position and Offer New and Expanded Services to Its Markets LoyaltyExpress, a portfolio company of New Capital Partners, has acquired SoftVu, a leader in creation, management, distribution and tracking of automated marketing strategies for direct-to-consumer markets in the mortgage lending industry. The investment begins SoftVu's partnership with LoyaltyExpress, a provider of marketing automation and cloud-based CRM solutions for mortgage…