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Lufthansa NDC Content Now Available to Millions of Egencia Travelers

Egencia Launches One of the Biggest Multi-Country NDC Activations by a Travel Management Company Egencia®, the business travel platform from Expedia Group, announces the launch of a large, multi-country activation of Lufthansa New Distribution Capability (NDC) content – one of the biggest by any travel management company (TMC) to date. Thousands of Egencia clients, and millions of Egencia travelers, across ten countries can now access NDC fares from Lufthansa, Europe's largest airline group. With this, Egencia is the…

Lufthansa and IBM Collaborate for AI-Powered Ad Campaign

New Interactive Advertising Unit Creates Enhanced Traveler Experience, Powered by IBM Watson's AI Technology As part of Lufthansa's ongoing global #SayYesToTheWorld brand campaign, the airline has teamed up with IBM Watson Advertising to launch an AI-powered advertising experience. Lufthansa is the first airline brand to launch an IBM Watson Ads campaign with Watson Advertising. The campaign focuses on exploring a world of new possibilities and saying yes to the unknown. The interactive ads, powered by IBM Watson,…