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MarCloud Consulting

5 Crucial Factors for Real Marketing Automation Success

It’s touted all over the internet: Businesses using Marketing Automation software are seeing better success with lead generation. According to a study by VB Insights, four in five users increased their leads by using Marketing Automation software and almost as many (77%) saw an increase in conversions. The problem is, these types of statistics position the tool as the hero. Adopting Marketing Automation software will naturally save time and generate a better return on investment, it seems. Of course, that’s not entirely…