Best Practices For Data-Related Insights When Building Smart Email Marketing Programs
According to a Radicati Group study from January 2017, there will be more than 3.7 billion email users worldwide by the end of the year. No other marketing channel comes close to the reach of email. Email also continuously outperforms other marketing channels, like social media or paid search. At the same time it remains the second most difficult marketing platform to execute.
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Email marketing is widely adopted but difficult to execute
Delivering the astounding 30:1 ROI that email is reported…