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Marianne Vita

Strengthening the Partnership: 3 Ways Agencies Can Better Guide Their Clients

Marketers today have more of everything: more consumer touchpoints, more platforms, more data—and consequently more pressure to deliver short-term results. As a result of these converging forces, we’ve seen an appreciable swing in recent years away from established principles of brand growth and toward short-term thinking and decision-making that is counter to what will truly build a brand. For agencies, charged with the thoughtful stewardship of their clients’ brands, a shift away from proven Marketing principles and to a…