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Marketing Allocation

Agency or DIY? the Behind the Scenes Trade-Offs of Marketing Allocation

If you’re debating where to place your marketing, here’s what you need to consider. If you’re keeping tabs on how major brands are working their marketing, you probably haven’t missed the in-house marketing trend that is upon us. The past year has seen a slew of brands claim back their marketing from outsourced agencies. HP is undergoing a major process of in-housing, and so is the Radisson Hotel Group, citing its bid on in-house marketing as a way to take back control of its target market and the customer journey from…