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marketing and sales applications

Prediction Series 2019: Increased Focus on Data Expected

In today’s digital world, the volume of data an organization generates creates its own challenges when they try to derive value from it. Typically, data sources are stored in silos or in disparate systems (our recent survey suggests that as little as 8% of business claim that their voice data is easily accessible for fuelling AI engines and analytics) and reading through or listening to large quantities of unstructured data is time-consuming and next to impossible for any organization. The way users interact with CRM,…