Browsing Tag

marketing automation

Snappy Kraken’s New ‘Personal Connection Video’ Tool a Game-Changer for Financial Advisors

Turnkey system offers prepared scripts, ready-made branded landing pages to host video communications from the advisor, and coordinated emails to promote the important messages to clients and prospects Snappy Kraken, a MarTech company that helps financial advisors automate and scale their marketing, has released its new tool for bi-weekly video marketing. The "Personal Connection Video" series is offered at no additional cost to current subscribers. The tool includes a prepared script, a ready-made branded landing page to…

ZINFI, the Leader in Channel Management Automation, Earns Microsoft Gold Certification For the Fourth Consecutive Year

Software development team recognized for a broad range of competencies in developing a comprehensive set of web and mobile applications for channel management ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that its engineering team has received Microsoft Gold Certification for the fourth consecutive year for its work on ZINFI’s end-to-end, fully integrated channel management automation solutions. Microsoft awards this prestigious…

Four Marketing Automation Solutions Every SMB Should Have in 2020

Marketing Automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of Marketing Automation tools that many are unaware of and have the ability to help SMBs reach customers in a timely and effective way. In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their Marketing plan with a strategic mindset.   Marketing Automation not only provides important opportunities…

Signpost Names George Bilbrey as New CEO

SaaS company serving over 20,000 businesses plans for its next phase of growth Signpost, a provider of CRM and marketing automation software serving over 20,000 businesses, is pleased to announce the appointment of George Bilbrey as its new Chief Executive Officer succeeding founder Stu Wall. Mr. Bilbrey has over 20 years of experience as a SaaS software executive, managing product management, data science, customer success teams, as well as overseeing the management of several product divisions. He was most recently the…

BOSS Capital Partners Raises Follow on Series Seed Funding for Amarki’s Growth Initiatives

BOSS Capital Partners is excited to announce that it has successfully raised additional Series Seed funds for Amarki. To date, Amarki has raised over $5,000,000 from investors, including the National Association of Realtor's investment accelerator REACH. The funds will be used to support Amarki's sales and marketing initiatives. Marketing Technology News: Yext and Olo Integration Serves Up Verified Menus to Boost Restaurant Discoverability in Search The new investment round will enable Amarki to further capitalize on…

Sojourn Solutions Announces Strategic Partnership With Rainmaker Associates to Drive Data-Enabled Customer Centricity

Sojourn Solutions, a world-class marketing operations consultancy specializing in marketing automation solutions, is partnering with Rainmaker, which delivers transformative Salesforce-based solutions, to help its clients drive improved customer and employee experiences that deliver measurable business results Sojourn Solutions, a world-class marketing operations consultancy specializing in marketing automation solutions, is partnering with Rainmaker, which delivers transformative Salesforce-based solutions, to help its…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ZINFI Technologies, Gekko, Citrus Ornge, Meredith, and Vonage. ZINFI Partners with ZoomInfo to Launch an End-to-End Account-Based Channel Marketing Solution ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), and ZoomInfo,…

Matter Expands Precision Group to Include Digital Marketing Offerings

Integrated PR Agency Launches Precision Digital for Businesses with Modest Budgets and Focused Objectives Matter Communications — a Brand Elevation Agency specializing in PR, creative services and digital marketing — announces the expansion of its Precision group’s offerings, with the addition of digital marketing services. Working with B2B, B2C and regional businesses with modest budgets and focused needs, Precision Digital will leverage Matter’s strong capabilities across integrated marketing to elevate brands’…

ZINFI Partners with ZoomInfo to Launch an End-to-End Account-Based Channel Marketing Solution

New integrated solution allows enterprises to offer account-based channel marketing capabilities for to- and through-channel marketing activities ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), and ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced they have launched a fully integrated account-based channel marketing (ABCM)…

Zift Solutions Named a Leader in Through Channel Marketing Automation

Analyst Firm Recognizes Zift as a TCMA Leader in 2020 Enterprise Channel Management provider Zift Solutions was named as a "Leader" in The Forrester Wave: Through Channel Marketing Automation, Q2 2020 report by Forrester Research, Inc. "We believe our recognition as a TCMA Leader in the 2020 WAVE, including our top ranking in the Strategy category, and the highest scores possible in 11 criteria all underscore ZifONE's unique ability to power the digital transformation that is redefining the channel in 2020 and beyond,"…

BrandMuscle Named a Leader in Through-Channel Marketing Automation (TCMA) Report by Independent Research Firm

BrandMuscle Receives Highest Possible Score in Market Presence Category BrandMuscle, the industry leader in integrated local and channel marketing, today announced Forrester Research has positioned BrandMuscle as a leader in its report, The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020. We believe this recognition further validates BrandMuscle’s continuous, 20-year innovation and deep industry expertise in through-channel marketing automation (TCMA) solutions. Forrester evaluated 13 of the most significant…

Clari Introduces Revenue Confidence Assessment to Help Revenue Leaders Recognize Risk and Act Fast

Clari, the revenue operations leader, introduced the Revenue Confidence Assessment, a service designed to help revenue teams understand the potential impact of COVID-19, and identify ways to mitigate risks to their business. Revenue leaders can gain line of sight into the state of their business — with real-time visibility not available in their CRM. Marketing Technology News: LogMeIn Announces New Contact Center Offering to Bring CCaaS to Underserved Majority The Revenue Confidence Assessment is a complimentary…

ActiveCampaign Accelerates Client Connection for Agencies with Expanded Customer Experience Automation Partner Program

ActiveCampaign, the leader in Customer Experience Automation (CXA), announced the launch of an expanded Agency partner program, benefitting over 6,000 partners globally. With a partner network that has grown by 150% in the last year alone, the upgraded Agency program will better serve a wider variety of agency partners, empowering them to deliver unique customer experiences to their clients whether they're an agency of 2 or 2000. Now with the ability to sell and manage accounts directly, earn commission or margins on…

MarTech Interview with Niels Hartvig, Founder and CEO at Umbraco A/S

"The only thing that hasn’t changed is that content is still king — it is still fundamental for both new sales and customer loyalty." Tell us about your role and journey into technology. What made you start Umbraco? I started my career in IT as an 11-year-old in the 80s, teaching word processing to Danish journalists (colleagues of my parents) who were struggling to transition from mechanical typewriters. Ever since, it’s been my mission to create tools that people can understand and easily use, removing the…

Machine Learning is Your Secret Weapon for Customer Acquisition

If you’re looking for a strategy to get ahead when it comes to customer acquisition, Machine Learning can be your secret weapon. While Machine Learning does fall under the larger category of Artificial Intelligence (AI), it’s a bit more specific and can be an extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine Learning, however, can automate tasks and apply predictive analytics that drives meaningful growth.…

ZINFI Platform Once Again Named a Leader in G2’s Latest User Ratings for Partner Management Software

Validated reviews from G2 user community and data aggregated from online sources and social networks again earn ZINFI a spot in the G2 “Leaders” quadrant; platform ranks #2 in satisfaction and #3 ranking in ease of use, and earns scores of 90% or higher on every G2 metric G2, the world’s leading business solutions review website, recently released its Spring 2020 scores for Best Partner Management Software. ZINFI’s partner management software was again named to the “Leaders” quadrant based on the responses of real,…

Extensive Mapp Cloud Product Update: Improved Insight-led Customer Engagement

Mapp, the international provider of insight-led customer engagement, today released a comprehensive range of product updates for its digital marketing platform Mapp Cloud. The Spring Update package includes 13 innovations, integrations, and add-ons that further expand Mapp's leadership in customer intelligence, marketing analytics, and cross-channel marketing. The new applications will help marketers to work smarter and more efficiently, and are available immediately to customers. Michael Diestelberg, VP Product…

SugarCRM Launches Sugar Integrate, a Cloud-Based Integration Platform to Eliminate Data Silos and Help Companies Achieve a Seamless View of…

SugarCRM Inc. the company that helps organizations deliver exceptional customer experiences, announced the launch of Sugar Integrate, to help companies more easily and efficiently integrate with more than 200 business applications. Sugar Integrate increases the effectiveness of Sugar’s time-aware CX platform for CRM, marketing automation, and customer service, delivering unmatched customer experience throughout every stage of the customer lifecycle. “A critical aspect for companies competing in the CX market is the quality…

Response Media Receives Leading Atlanta Digital Agency Recognition

"During this difficult and sad time as our country fights COVID-19, it is hard to find positive news to share about the future.  Consumers and businesses have been and will continue to be hit hard.  Response Media is currently helping our clients respond, reset, and reimagine their brands, business models, and digital marketing.  When things begin to return to a 'new' normal, we will be helping our clients rebound and recover.  We have learned during this time how important data-led strategy and messaging can be -- speaking…

Selligent Marketing Cloud Named a Leader in G2 Mid-Market Grid Report for Marketing Automation for Second Quarter in a Row

G2 Spring 2020 Rankings Inform Marketing Technology Buying Decisions Selligent Marketing Cloud, the omnichannel marketing technology company, announced that it was recognized as one of the best marketing automation solutions in the market – ranked a ‘Leader’ in the G2.com (formerly G2 Crowd) Spring 2020 Mid-Market Grid Report for Marketing Automation. The report is published by G2, the global user review site that helps businesses make smarter buying decisions. Marketing Technology News: Insight Recognized in Gartner 2020…