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Marketing Budget Explorer

Nielsen Launches Marketing Budget Explorer Globally

Nielsen Enhanced Its Roster of Everyday Analytic Tools, With the Global Launch of Marketing Budget Explorer Streamlining the media planning process, Nielsen's new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions. "For advertisers tasked with maximizing the impact of their limited marketing dollars,…