Browsing Tag

Marketing Database

The People-Based Data Lake – A More Nimble Marketing Data Solution

People-based marketing is only as good as the data that feeds the process. This has been true since the early days of database marketing, and it will be true for the most sophisticated artificial intelligence (AI) solutions of the future. Traditional Marketing Databases Historically, marketing data repositories have been built using data warehousing tools and techniques.  The approach relies on a carefully designed data model intended to serve both marketing execution via connected campaign management tools, analytic…