Marketing Measurement

Backed by the venture and advisory firm led by former Facebook CRO David Fischer, former Twitter CEO Dick Costolo, and Twitter COO Adam Bain, Haus – the industry leader in decision science and marketing measurement – is expanding their…
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Marketing measurement tactics are essential tools for businesses seeking to optimize their strategies and drive growth. These tactics provide actionable insights into the effectiveness of marketing efforts, enabling marketers to fine-tune…
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The intersection of AI, user-generated content, and the quest for the 'creative winner' in the complex world of digital advertising AppsFlyer, the global leader in marketing measurement, attribution, and data analytics,…
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Analytic Partners helps brands evolve from Marketing Mix Modeling and Multi-Touch Attribution report card ROIs to future-looking commercial intelligence for business growth. Analytic Partners, the leader in marketing measurement and…
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Partner badge highlights companies vetted by Meta for technical and service excellence Pecan AI, the leader in AI-based predictive analytics for analysts and business teams, today announced that it has been named a Meta Business…
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Partnership combines Acxiom’s decades of data clean room expertise with Snowflake’s Data Cloud to help brands and marketers connect and activate data for robust customer insight and engagement Acxiom, the customer intelligence company…
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Brands will be able to use Emplifi’s Social Marketing Cloud to measure and manage organic performance on Snapchat Emplifi, the leading unified customer experience (CX) platform, announced an integration with the visual messaging app,…
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Branch, a leader in mobile linking and measurement and an Amazon Web Services (AWS) Partner Network (APN) member, announced support for the AWS for Advertising & Marketing initiative to help accelerate advertising and marketing…
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Upsolver, the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and…
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Near Real-Time Visualizations Surface Audience Composition Insights for Immediate Actionability AdPredictive, a MarTech leader that helps clients succeed with data-driven customer intelligence, announced support for the AWS for Advertising…
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Jake Athey, VP of Marketing and Sales at Widen shares a few top marketing optimization best practices in this short Q&A: __________ Welcome to this MarTech Series chat, Jake, tell us about your marketing/sales journey through the…
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Adam Rodgers to lead operations and development for the national marketing measurement technology company Leavened, a leading marketing measurement technology company, is proud to announce Adam Rodgers as President. In his new role,…
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Leading platform democratizes getting your marketing data into tools you can use to analyze and optimize your marketing Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, has released…
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Analytics & Measurement: 2020 was a year of upheaval. What started with massive fires burning in Australia, to the global pandemic the world had not seen the likes of since 1916 and ended with a contentious election. But the…
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In new report, IRI receives highest scores possible in 13 criteria, including Proprietary Data, Marketing Dashboards and Reports, Marketing Strategy Consulting, Business Strategy Consulting, Use Case: Business Disruption, Product Vision and…
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The Marketing Measurement and Optimization Solutions evaluation names Analytic Partners a leader, top ranked in the Strategy category Analytic Partners announced that it has been named a leader in The Forrester Wave™: Marketing…
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Ipsos MMA, an Ipsos Company, and a leader in helping companies understand and optimize the value of their unified marketing, digital media, social media, operations, and promotion investments, today announced that Forrester has named Ipsos…
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Gain Theory, a global foresight consultancy that accelerates growth for ambitious brands, has been named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022. The Forrester MMO wave evaluates and…
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Singular is launching Singular Private Cloud for marketing measurement to give major mobile brands complete control over their growth stack, marketing measurement, and sensitive user data. Singular is launching Singular Private Cloud for…
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Fospha, the direct-to-consumer (D2C) growth platform, is a marketing measurement tool for D2C brands. Its product gives marketers a comprehensive view of marketing performance across all their ad platforms, focusing on showcasing the…
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