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Marketing Operations Leaders

The 5 Crucial Skills of Marketing Operations Leaders

It’s undeniable! The marketing profession has seen an incredible rise in marketing operations. The advent of sophisticated marketing technology and the steady progression toward a “digital-first” marketing mix has forced businesses to elevate their level of talent and spend. According to McKinsey and Co, companies that invest in marketing operations can experience a 25% increase in overall marketing effectiveness. The rapidly growing role of marketing operations attracts hybrid workers — people who can think strategically…