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Marketo Marketing Nation Summit

Bombora and Bang Bring Intent Data to ANZ

Bang First to Offer Company Surge to Marketers in Anz to Improve B2B Sales and Marketing Performance B2B marketers in Australia and New Zealand now have an easier time discovering active prospects, thanks to a strategic partnership Bombora announced with Bang. Under the terms of the deal, Bang becomes the first agency to bring Australia and New Zealand the intent data that global companies are using to dramatically increase sales. Bombora’s Company Surge shows B2B marketers which companies are actively interested in…

Is A/B Testing Dead?

At the Marketo Marketing Nation Summit this year, our slogan was ‘A/B Testing is Dead,” and it drew a lot of reactions from show attendees. You can imagine why – many of the event attendees spend hours if not days per week on A/B testing different elements of their emails, landing pages, and digital ads. But as we explained to our booth visitors and others who noticed the slogan, when it comes to generating the best business results from your marketing efforts, A/B testing is being supplanted by multivariate testing. The…