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Marla Kaplowitz

IAB & 4A’s Release Terms and Conditions Addendum for Long-Form Video

Draft Open for 30-Day Public Comment The Interactive Advertising Bureau (IAB) and 4A’s (American Association of Advertising Agencies) today released a set of terms and conditions for long-form video, a key addendum to the standard Ts and Cs, last updated in 2009. These new transactional guidelines are designed to reduce the delays and expenses inherent in preparing multiple, custom agreements, which are currently the norm across the industry. “Coupling that with the scarcity of long-form video, puts pressure on the…