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2019 CRM Technology Value Matrix Highlights Actual Value in AI, Enhancing Usability

Nucleus Research identifies Bpm’online, Microsoft, Oracle, Salesforce and Veeva Systems as CRM leaders Going beyond the marketing hype, customer relationship management (CRM) vendors are investing in making AI practical with prebuilt capabilities and data integration and synchronization investments. At the same time, Leaders in the CRM Technology Value Matrix highlight a renewed focus on usability, driving user interface innovations and embedded intelligence to boost productivity of individual users. RESEARCH: 2019 #CRM…